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When Marketing Through Social Media, Legal Risks Can Go Viral, Business

When Marketing Through Social Media, Legal Risks Can Go Viral When Marketing Through Social Media, Legal Risks Can Go Viral

This business presentation is about When Marketing Through Social Media, Legal Risks Can Go Viral - The exponential rise in popularity of social networking websites and other social media outlets such as Facebook, Twitter, LinkedIn, and individual blogs, is due in large part to their viral nature. Social networking sites are essentially self-promoting, in that users spread the word for the sites. The more quickly social networking sites grow, the more quickly they spread.

The viral quality of social media makes it an appealing way for businesses to market products and services, and marketers have long recognized and tapped the potential of social media outlets. Many advertisers have conducted consumer promotions involving social media to generate attention to and participation in their promotions, thereby maximizing brand exposure. Incorporating social media into a marketing campaign is not, however, without legal risks.

Companies utilizing the power of social media must be cognizant of the relevant legal issues in order to protect themselves from liability risks. It is of the utmost importance for companies to protect their own trademarks and copyrights when using social media to promote their brands. A company’s brands and other intellectual property are often nearly as valuable as the products or services that they offer.

Social media’s capacity to facilitate informal and impromptu communication – oftentimes on a real-time basis – can aid companies in promoting their brand ...Please navigate Paper pages for more details.

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Author: Melissa Landau Steinman, Mikhia Hawkins (Fellow) | Visits: 856 | Page Views: 1330
Domain:  Business Category: IP/Law Subcategory: Social Media Legal Risks 
Upload Date: 21st-Nov-2013  
Link Back: Venable LLP

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