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How Customer Service Drives Future Sales and Revenue Growth, Business

How Customer Service Drives Future Sales and Revenue Growth How Customer Service Drives Future Sales and Revenue Growth

As B2B customers become more sophisticated and competition increases, the integration of marketing and sales becomes more critical for meeting and exceeding market demands. And the cost for this integration is only increasing as growth in marketing and sales investment outpaces revenue growth. According to IDC, growth in B2B technology marketing and sales investment is increasing 7% in 2008, yet global IT revenue is increasing at only 5.7%.

In addition, IDC estimates that the annual perf.

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Author: Neil Sibson (Fellow) | Visits: 1183 | Page Views: 2890
Domain:  Business Category: Management Subcategory: Customer Service and Satisfaction 
Upload Date: 30th-Nov-2011  
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